A wholly owned subsidiary of Lux Industries acquired the manufacturing and marketing rights of premium innerwear category of Indian Cricket Team Captain Virat Kohli's brand One8.
"We have just acquired the rights for brand One8 socks, innerwear and sleepwear but products will be introduced around March next year. In February, we will able to give some projections but we are very optimistic about it," Lux Industries, senior vice president Saket Todi told PTI.
Artimas fashion, a wholly owned subsidiary of Lux Industries is collaborating with Cornerstone Sport, the license owner of One8, to establish the brand as the most successful trendy innerwear brand for youth in the 'premium' category.
Asked whether exclusive stores could come up for One8, Todi said, "Initially, the products would be sold in multi-brand stores but in near future the possibility of exclusive stores is also not ruled out. But, nothing is firm in this regard."
"With One8 we intend to make a substantial .
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