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Here's How Gap Can Benefit From Its Online Foray In India

by www.forbes.com
As it struggles to arrest the decline in comparable sales and faces intense competition from fast fashion brands in the domestic market, Gap Inc is looking at emerging economies for growth. One year after it entered the Indian market, the company will now sell its products online in the country, exclusively on Arvind Group’s fashion portal NNNow.com. E-commerce in India is growing at a fast pace and tier II and tier III cities in the country are contributing significantly towards this growth. Most foreign brands do not have stores in these cities and the online channel is the only way for consumers to acquire these brands. With growing disposable incomes of the semi-urban population in India, demand for foreign fashion products is increasing. We believe the online foray gives Gap an edge over other foreign retailers such as H&M and Zara in India and allows it to tap into the growth outside of metro and tier I cities in the region. This strategy should drive overall growth for Gap in the region making it a revenue driver in the long term.
Read Full Article On www.forbes.com
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