News Reality

Google Uses Kids To Promote Its Brand In The Classroom

by www.huffingtonpost.com

I’m not writing about the Disney Channel or Nickelodeon, Marvel or Harry Potter. This blog is about how high-tech companies like Google use kids and schools to grab market shares and promote their brands and the negative consequences. On May 14, 2017, a front-page article in the New York Times reported on “How Google Took Over The USA Classroom.” According to the article, “Google, a unit of the $652 billion Alphabet, is the latest big contender in a decades-old battle among tech companies to hook students as future customers.”

The report focused on one particular school in Chicago. “The sixth graders at Newton Bateman, a public elementary school here with a classic red brick facade, know the Google drill. In a social-science class last year, the students each grabbed a Google-powered laptop. They opened Google Classroom, an app where teachers make assignments. Then they clicked on Google Docs, a writing program, and began composing essays... Chicago Public Schools, the third-largest school district in the United States, with about 381,000 students, is at the forefront of a profound shift in American education: the Googlification of the classroom.

Google has been out-pacing its rivals at Apple and Microsoft in school sales by bypassing district leadership and promoting its products directly to teachers. It has also been using data it collects from students and teachers using its products to enhance its ability to provide better serves – which means sell them more stuff.

In case you mistakenly think this is all being done to improve instruction and benefit children preparing them for a future high-tech world, listen to Jonathan Rochelle, director of Google’s education apps group. Last year, in a speech to a tech industry conference, Rochelle joked that he didn’t understand why children were still learning how to solve quadratic equations in school, because they can always “ask Google for the answer.”

Not only does Google prepare students for a life of ignorance and total dependence on its products to think for them, but it does it by making a lot of money. The Times concluded that “Schools may be giving Google more than they are getting” Not only does Google make $30 per device by charging for “management services” for the millions of Chromebooks that it ship to schools, but it is acquiring generations of future customers. Google promises to protect data on ad-free student accounts, but not the personal Gmail sites students sign up for and that contain highly desired directed advertising.

If you want to know the world Google is preparing your children for, watch ‘The Matrix’. In the Google future, every individual may have to decide whether they want to swallow the blue pill of blind ignorance and submission to the Gods of Google or they are willing to take the red pill and risk living in a non-Google universe where humans are still permitted to think and feel. Will you be Neo or Mr. Anderson?

Puzzling Question: In Chicago schools overall, 4% of the students are Asian, 10% are White, 38% are Black, and 47% are Hispanic. The student population at Newton Bateman Elementary School in Chicago is 2.4% Black, 4.5% Asian, 10.6% White, and 80.3% Hispanic. How did the New York Times and Google manage a photo where most of the students look White?

Quadratic Equations: Sorry Neo, I confess I entered The Matrix to look it up on Google. In a quadratic equation ax2 + bx + c = 0. A, B, and C are numbers and A cannot be 0. Quadratic equations can be plotted as a curve on a graph. For example, x2 + 3x – 4 = 0. That factors (changes) into (x + 4)(x – 1) = 0. The solution is x = –4, x = 1. Google sent me to a website that plotted the graph for me.

Follow Alan Singer on Twitter: https://twitter.com/ReecesPieces8

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.


Read Full Article On www.huffingtonpost.com
Latest
Partnership with HaveIBeenPwned? will appear in next build of Firefox.
"Ebates" puts money into your PayPal account when you make a purchase, while "Flip" puts all your local circulars in one place.
Legacy hardware will no longer be compatible with Intel's newest platforms.
How to bag the best of the bargains.
Privacy regulators will meet next week to discuss fallout from Uber's 2016 data breach.
Like the idea of Amazon Echo and Google Home, but feel uneasy about all that recording? Here's what they listen to—and how to delete it.
Your body is already full of empty calories—don't let your brain suffer, too.
A number of high-energy anomalies raised hopes that astrophysicists had seen their first direct glimpses of dark matter. New studies suggest a different source may be responsible.
Munich-based car manufacturer BMW has created plans for two routes in Shanghai together making up more than 12 miles (20 kilometres) of cycleways.
FRANKFURT (Reuters) - BMW will bundle its battery cell expertise in a new competence center, the German luxury carmaker said on Friday, adding it would invest 200 million euros ($237 million) in the s
European Union plans to tighten up controls on "dual use" devices that can be used to intercept mobile phone calls.
MOSCOW (Reuters) - Uber [UBER.UL] and Yandex's ride-sharing businesses can merge in Russia, anti-monopoly regulator FAS ruled on Friday, but stipulated that the combined company not bar drivers from w
Fans and supporters of imprisoned rapper Meek Mill are convinced that the Judge who sentenced the musician to prison for two to four years for violation of parole has a personal "vendetta" against h
The OnePlus 5T was released earlier this week and became the fastest selling OnePlus smartphone within just six hours of its launch. Despite the positive reviews it has garnered so far, the OnePlus 5
A tweet Friday by the website haveibeenpwned.com suggested the file-sharing site Bolt was hacked, and almost a million accounts were compromised. Have I Been Pwned? (HIPB) is a website using which
While bezel-less phones were the leading trend of 2017, smartphone companies could step up their game and come up with foldable displays for their phones in 2018. The leading smartphone players seem
According to the Pentagon, in keeping with the tradition of sending turkey to the brave United States troops serving overseas, almost 100,000 pounds of the signature Thanksgiving bird will be sent to
Volunteer moderators for San Bruno-based company YouTube have revealed there could be as many as 100,000 predatory accounts leaving inappropriate comments on videos.
The experimental device is the creation of Dutch designer Frank Kolkman, who graduated from the Royal College of Art in London in 2015, and lets wearers live out the feeling of dying.
In the world of microservices, the goal is to have a small piece of software that performs a well-defined set of tasks.

Recent News

Three UN peacekeepers, one Malian soldier killed during joint operation

Three United Nations peacekeepers and one Malian soldier were killed and several others were wounded Friday in an attack by unidentified assailants in northeastern Mali, the U.N. mission there said in
Read Full Article

Russia takes Tokyo to task over defense alliance with Washington

Russia is concerned that Japan is allowing Washington to use its territory as a base for a U.S. military build-up in north Asia under the pretext of countering North Korea, Russian Foreign Minister Se
Read Full Article

Pope urges compassion from politicians who fan racism, demean human dignity

Pope Francis Friday excoriated politicians who foment fear of migrants, saying they were sowing violence and racism, and urged them to "practice the virtue of prudence" to help them integrate.
Read Full Article

Battle of the bots

There’s no doubt bots will become more prolific, as artificial intelligence is integrated into familiar apps like Facebook Messenger to offer booking services and online help services.
Read Full Article

Security in the world of microservices

In the world of microservices, the goal is to have a small piece of software that performs a well-defined set of tasks.
Read Full Article

EU wants better controls over spying tech

European Union plans to tighten up controls on "dual use" devices that can be used to intercept mobile phone calls.
Read Full Article

EU wants taskforce to coordinate multiple Uber investigations

Privacy regulators will meet next week to discuss fallout from Uber's 2016 data breach.
Read Full Article

Intel plans to remove legacy BIOS support by 2020

Legacy hardware will no longer be compatible with Intel's newest platforms.
Read Full Article

Firefox wants to warn you when you visit breached sites

Partnership with HaveIBeenPwned? will appear in next build of Firefox.
Read Full Article