News Reality

Google Uses Kids To Promote Its Brand In The Classroom

by www.huffingtonpost.com

I’m not writing about the Disney Channel or Nickelodeon, Marvel or Harry Potter. This blog is about how high-tech companies like Google use kids and schools to grab market shares and promote their brands and the negative consequences. On May 14, 2017, a front-page article in the New York Times reported on “How Google Took Over The USA Classroom.” According to the article, “Google, a unit of the $652 billion Alphabet, is the latest big contender in a decades-old battle among tech companies to hook students as future customers.”

The report focused on one particular school in Chicago. “The sixth graders at Newton Bateman, a public elementary school here with a classic red brick facade, know the Google drill. In a social-science class last year, the students each grabbed a Google-powered laptop. They opened Google Classroom, an app where teachers make assignments. Then they clicked on Google Docs, a writing program, and began composing essays... Chicago Public Schools, the third-largest school district in the United States, with about 381,000 students, is at the forefront of a profound shift in American education: the Googlification of the classroom.

Google has been out-pacing its rivals at Apple and Microsoft in school sales by bypassing district leadership and promoting its products directly to teachers. It has also been using data it collects from students and teachers using its products to enhance its ability to provide better serves – which means sell them more stuff.

In case you mistakenly think this is all being done to improve instruction and benefit children preparing them for a future high-tech world, listen to Jonathan Rochelle, director of Google’s education apps group. Last year, in a speech to a tech industry conference, Rochelle joked that he didn’t understand why children were still learning how to solve quadratic equations in school, because they can always “ask Google for the answer.”

Not only does Google prepare students for a life of ignorance and total dependence on its products to think for them, but it does it by making a lot of money. The Times concluded that “Schools may be giving Google more than they are getting” Not only does Google make $30 per device by charging for “management services” for the millions of Chromebooks that it ship to schools, but it is acquiring generations of future customers. Google promises to protect data on ad-free student accounts, but not the personal Gmail sites students sign up for and that contain highly desired directed advertising.

If you want to know the world Google is preparing your children for, watch ‘The Matrix’. In the Google future, every individual may have to decide whether they want to swallow the blue pill of blind ignorance and submission to the Gods of Google or they are willing to take the red pill and risk living in a non-Google universe where humans are still permitted to think and feel. Will you be Neo or Mr. Anderson?

Puzzling Question: In Chicago schools overall, 4% of the students are Asian, 10% are White, 38% are Black, and 47% are Hispanic. The student population at Newton Bateman Elementary School in Chicago is 2.4% Black, 4.5% Asian, 10.6% White, and 80.3% Hispanic. How did the New York Times and Google manage a photo where most of the students look White?

Quadratic Equations: Sorry Neo, I confess I entered The Matrix to look it up on Google. In a quadratic equation ax2 + bx + c = 0. A, B, and C are numbers and A cannot be 0. Quadratic equations can be plotted as a curve on a graph. For example, x2 + 3x – 4 = 0. That factors (changes) into (x + 4)(x – 1) = 0. The solution is x = –4, x = 1. Google sent me to a website that plotted the graph for me.

Follow Alan Singer on Twitter: https://twitter.com/ReecesPieces8

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.


Read Full Article On www.huffingtonpost.com
Latest
The most affordable VR bundle is $100 off right now with a coupon code.
The board of the nation's largest irrigation district rejected participation in Gov. Jerry Brown's $16 billion plan to build two giant tunnels to re-engineer California's north-south water delivery sy
An officer in Kansas' Civil Air Patrol was reinstated Monday after making controversial lynching remarks to a Republican state representative on Facebook. The officer didn't agree with with the dec
A quarter of 18- to 30-year olds in England and Wales borrow to make ends meet, a survey suggests.
An analysis of satellite data by NASA and the NASA-supported National Snow and Ice Data Center (NSIDC) at the University of Colorado Boulder found the minimum was 610,000 sq miles below average.
Mexico City was struck by a 7.1 earthquake Tuesday afternoon, leaving at least 116 dead and impacting an estimated 28 million others. The quake left widespread damage, power outages, cracked roads an
Twitter has suspended nearly 300,000 accounts that have been linked to terrorism in the first six months of the year, according to the social network’s biannual transparency report published Tuesd
A high school sparked outrage from parents after it bound African-American students for a slavery reenactment project. The California-based school claimed the project would help students understand
Researchers based at Oxford University and the University Cambridge have have strong proof that a mysterious jellyfish-like creature was an indeed an animal, and not some other life form.
A young mother who allegedly left her infant alone for a week and died while she was with friends faces a 10-year sentence, according to reports. Viktoria Kuznetsova, 17, reportedly told neighbors an
A study indicates that 71% of 55-to-75 year olds in the UK now own an app-capable handset.
Google will give UK £1m to counter extremism as part of wider plans to deal with such content on its platforms.
More than 20% of Greater Manchester Police's PCs run on the operating system, posing a hack risk.
The first wave of iPhone 8 reviews dropped Tuesday and as can be expected, there was a pretty consistent opinion of the device not being as intriguing as the iPhone X. Many reviewers have recommended
The independent lifeboat service at Caister, near Great Yarmouth, Norfolk, has a fleet of drones fitted with lights and cameras which feed live video footage back to screens on the boat.
Engineers from the University of Glasgow have developed nanoscale plasmonic colour filters that display different colours depending on the orientation of the light.
Researchers at the University of Oldenburg in Germany found that barn owls have 'ageless ears', an evolutionary advantage that is absent in humans and other mammals.
By examining more than 600 radiocarbon dates, scientists were able to gather much more precise estimates of the timing and duration of events in the period around 3200-2500 BC collected in Orkney.
It's been nearly two weeks since we learned about one of the biggest data breaches in recent memory, and many questions remain unanswered.
Google Home Mini is a smaller, cheaper smart speaker that looks poised to rival Amazon Echo Dot.

Recent News

Maynilad allots P102 M for Pasay pipes

MANILA, Philippines — West zone concessionaire Maynilad Water Services Inc. is investing P102 million for its pipe-laying project in Pasay.
Read Full Article

DA to review Sugarcane Industry Development Act

MANILA, Philippines — The Department of Agriculture (DA) plans to review the two-year old Sugarcane Industry Development Act (SIDA) amid issues haunting the
Read Full Article

NEA crafts new policy on rural electrification

MANILA, Philippines — The National Electrification Administration (NEA) is crafting a new policy to fasttrack rural electrification as President Duterte want
Read Full Article

Philippines leads ASEAN preparedness in infra buildup, says UN body

MANILA, Philippines — The United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) has recognized the Philippines as one of the most
Read Full Article

On Pro Basketball: In Michael Beasley, the Knicks Have a Perfectly Imperfect Symbol

Once the No. 2 pick in the N.B.A. draft, Beasley has been something of a basketball vagabond. But he is only 28, and he is brimming with confidence.
Read Full Article

Goodbye, Joey Bats? Bautista begins what could be final homestand in Toronto

With his chances of returning in 2018 essentially slim and none, a long goodbye to Toronto slugger Jose Bautista kicked off Tuesday night as the Blue
Read Full Article

WATCH: Katy Tur corners GOP senator over Obamacare repeal in ‘painful’ MSNBC interview

MSNBC anchor Katy Tur conducted a “painful” interview with Sen. John Barrasso (R-WY) on the policy implications of the Graham-Cassidy Trumpcare bill. Tur repeatedly attempted to get Sen. B
Read Full Article

Ric Flair, Dustin Rhodes And 5 Ways WWE Starrcade Can Be A Success

WWE announced the return of Starrcade, and the involvement of Ric Flair, Dustin Rhodes and others can make this event truly special.
Read Full Article

9th person dies week after Florida nursing home evacuation

HOLLYWOOD, Fla. (AP) — A ninth person has died nearly a week after the evacuation of a Florida nursing home that Hurricane Irma left without air conditioning. Gov. Rick Scott’s office announc
Read Full Article