News Reality

Advertising Legends Descend on NYC

by www.huffingtonpost.com
Spencer McAfee-Gundrum, Special to Advertising Week

It’s a special thing to hear gods speak. And on one particular morning on Advertising Week’s Times Center Stage, the gods of advertising did.

“These are our very favorite people and they were chosen for that very reason,” said Advertising Week CEO Matt Scheckner, introducing the legendary group.

A group of industry panelists joined together on stage to talk about charismatic leadership -- a talent they each possess -- and, in the process, they shared priceless insights about the industry. Keith Reinhard, the DDB Chairman Emeritus and one of the speakers during the panel discussion, hardly needed an introduction. He birthed the Big Mac and State Farm jingles, and is a recipient of the Clio Lifetime Achievement Award.  

Asked what the biggest industry change has been since his time in the business, Reinhard explained that “unprecedented change happens every year.”

He continued, “What hasn’t changed is great to recognize. Human nature is timeless. Our job to connect our client’s brand with that human nature is still essential.”

Speaking with Reinhard on stage was DDB North America CEO Wendy Clark. She doubled down on Reinhard’s point with action. Clark said everyone’s goal is to do great work. From her perspective, it’s her job to make that possible. Clark said that’s why DDB has a nine-month old policy about being as diverse and inclusive as the marketplace they address.

Diversity and inclusivity were well-covered themes at this year’s Advertising Week, and a common take on them was that attention to internal culture ultimately drives productivity and profitability.

“One of the things we did at Canvas to attract employees was to speak to their desire to be a part of building something,” said Paul Woolmington, CEO of Canvas Worldwide.

Also on stage was Bill Koenigsberg, the founder of Horizon Media, also known as the company responsible for launching Canvas. Koenigsberg said the name “Canvas” came from the idea of painting something every day, of having a fresh and vibrant culture at the core of operations.

Many of the leaders on stage also had comments on the current trend aiming toward data-driven creativity. It was another well-covered theme at this year’s event.

CP+B Chairman Chuck Porter pointedly said, “data is great, but not at making the work.”

Many speakers agreed that, ultimately, audiences crave inspiration more than facts. Kieth Reinhard put it this way: “We’ve always needed data to tell us facts. Today, we often have more facts than we need and it’s harder to find the one that’s insightful. We’ve known forever that fables are more persuasive.”

Indeed, there is a reason we find narrative paintings in ancient caves and not numbers. There is a reason the world’s oldest cultures valued stories so much - they are the most compelling tool in the human arsenal.

Albert Einstein said “imagination is more important than knowledge.” As Bill Bernbach put it, “I warn you against believing that advertising is a science.”

On this stage, in this conflict between creativity and science, creativity won out. But just downstairs on a stage sponsored by ADARA, the opposite was undoubtedly taking place.

Advertising creatives have long made use of a technique they lifted from improvisation groups. If you’ve ever seriously brainstormed in this industry, you know what “yes, and” means. Rather than squashing someone’s idea, you improve it. Rather than “no,” you always think “yes, and what about this too.”

If we take that lesson and use it well, we may realize that we can say yes to creativity and yes to science, all in the same breath.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.


Read Full Article On www.huffingtonpost.com
Latest
Treasury has reprimanded county governments for irregularly operating accounts outside the Central Bank of Kenya (CBK). The move is likely to escalate tensions between the two over the management of p
Renowned Australian author Brett King predicts many banks are likely to start phasing out teller jobs as they follow customers to digital spaces.
Treasury has reprimanded county governments for irregularly operating accounts outside the Central Bank of Kenya (CBK). The move is likely to escalate tensions between the two over the management of p
Renowned Australian author Brett King predicts many banks are likely to start phasing out teller jobs as they follow customers to digital spaces.
Several banks have announced they will no longer open new branches and will now focus on digital banking.
A dispute over a Sh2.3 billion piece of land owned by Uchumi Supermarket could expose it to more financial difficulties.
Last week, Chinese President Xi Jinping took to the stage at the 43rd summit of the World Economic Forum, (WEF) in Davos, Switzerland. He was the first Chinese president to ever address the annual con
Airtel Kenya may join the ranks of telecommunication firms that came, saw but failed to conquer Safaricom.
Kenya is set to borrow Sh103 billion ($1 billion) through a commercial loan arranged by four banks.
East African Community (EAC) leaders should be concerned that the economic bloc has yet to unlock the region's potential as envisaged more than two decades ago.
Tea export earnings dropped significantly during the first half of 2016, even as the Ministry of Agriculture warns of tougher times for farmers in 2017.
Several banks have announced they will no longer open new branches and will now focus on digital banking.
A dispute over a Sh2.3 billion piece of land owned by Uchumi Supermarket could expose it to more financial difficulties.
Last week, Chinese President Xi Jinping took to the stage at the 43rd summit of the World Economic Forum, (WEF) in Davos, Switzerland. He was the first Chinese president to ever address the annual con
Airtel Kenya may join the ranks of telecommunication firms that came, saw but failed to conquer Safaricom.
Kenya is set to borrow Sh103 billion ($1 billion) through a commercial loan arranged by four banks.
East African Community (EAC) leaders should be concerned that the economic bloc has yet to unlock the region's potential as envisaged more than two decades ago.
Tea export earnings dropped significantly during the first half of 2016, even as the Ministry of Agriculture warns of tougher times for farmers in 2017.
The move seems geared to infusing prestige and drawing new writers to the world of self-publishing, a rapidly expanding but chaotic universe where it’s often hard for readers to distinguish the brill
Foxconn, a major assembler of iPhones and other electronics, may invest $7 billion in a plant for manufacturing display panels that would create as many as 50,000 jobs in the U.S. Foxconn CEO Terry G
A state College Board member has died after a long illness, Gov. Phil Bryant said Monday.              
Mississippi plan aims to increase child care oversight and quality              
Construction for the new exhibit hall could begin in 2018.              
The proposed $34-billion merger of Aetna Inc. and Humana Inc. to form one of the nation’s largest health insurers was blocked Monday by a federal judge on antitrust grounds. The ruling by U.S. Dis
Seattle now has nearly three times more cranes than New York City despite being a fraction of the size.
Vacant for nearly two decades, former Detroit Free Press building will get retail, residences and offices        
Warby Parker plans to open at least 25 retail locations this year, a rare brick-and-mortar expansion amid store closures at several chains.
Mexico's President Enrique Pena Nieto today vowed "no confrontation but no submission" to the United States in renegotiating relations between the neighbors under new US President Donald Trump. Pena
Trump will meet with representatives of the Detroit's three automakers on Tuesday morning to discuss job creation.        
VANCOUVER - An annual international survey rates Vancouver as the third least affordable housing market on the planet and it also has a warning about Toronto housing. The 2017 Demographia Internatio
Officials lifted a lockdown today at Davis-Monthan Air Force base in Arizona that was prompted by unconfirmed reports of gunshot sounds. The base said on its Twitter account that all personnel were f
HUL, the country's largest FMCG company, saw sales volume fall by 4% for the December quarter
WASHINGTON (Reuters) - The U.S. Federal Trade Commission said on Monday it had settled allegations that Endo Pharmaceuticals violated antitrust law when it agreed to pay rivals Watson Laboratories an
A legislative bill would slap you with a $50 fine for not timely reporting finding a dead body or body parts..              

Recent News

Gilbert's team to revitalize old Free Press Free Press building

       
Read Full Article

President Donald Trump to meet with Detroit Three automakers

Trump will meet with representatives of the Detroit's three automakers on Tuesday morning to discuss job creation.        
Read Full Article

Canoe believe it? Winter paddling is a growing sport in Quebec

MONTREAL - As the canoe slides into the freezing waters of the St. Lawrence River, the yells echo through the winter air as the hardy team members half-glide, half-scramble across the ice chunks to op
Read Full Article

Citi subsidiaries to pay $28.8 million over giving U.S. homeowners 'runaround': watchdog

WASHINGTON (Reuters) - The U.S. consumer financial watchdog said on Monday it had fined subsidiaries of Citigroup Inc $28.8 million for giving "the runaround to borrowers" on mortgage servicing by ke
Read Full Article

Trump to meet with U.S. auto CEOs amid jobs push

WASHINGTON (Reuters) - U.S. President Donald Trump will have breakfast on Tuesday with the chief executives of General Motors Co , Ford Motor Co and Fiat Chrysler Automobiles NV as he pressures auto
Read Full Article

FTC settles pay-for-delay lawsuit, files two related complaints

WASHINGTON (Reuters) - The U.S. Federal Trade Commission said on Monday it had settled allegations that Endo Pharmaceuticals violated antitrust law when it agreed to pay rivals Watson Laboratories an
Read Full Article

Wall Street dips as investors turn defensive

NEW YORK (Reuters) - U.S. stocks declined on Monday to put the S&P 500 on track for its worst session of the year as early signals from President Donald Trump highlighting a protectionist stance on tr
Read Full Article

N.B.A. This Week: All-Star Starters, Spurs-Raptors, Rozier’s Shot

The Spurs visit Toronto on Tuesday with a 34-9 record but not much buzz; Terry Rozier had Celtics fans talking with a clutch shot against Portland.
Read Full Article

Man charged with pulling alarm at Steelers’ hotel described as ‘die-hard Patriots fan’

A Boston man described by his lawyer as a “die-hard Patriots fan” has pleaded not guilty to pulling a fire alarm that roused the visiting Pittsburgh Steelers from their hotel beds ahead of their p
Read Full Article

Popular Finance

 

How You Can Cash In On Explosive Market For Signed Mickey Mantle Cards

With the recent sale of a signed 1952 Topps Mickey Mantle baseball card for $97,200, attention is focusing on the growing value of autographed baseball cards. Fortunately this vibrant part of the hobb
Read Full Article
 

Ask Larry: ???Should I Divorce My Husband Of 24 Years To Collect Off My Deceased Ex?

Today’s column delves into widow(er)'s benefit eligibility, spousal benefits, surviving child benefits and the earnings test.
Read Full Article

UPDATE 1-CME Group suspends trading in European cocoa contracts

CHICAGO, Jan 23 (Reuters) - CME Group Inc will suspend trading in all CME Europe cocoa contracts starting with the May 2017 contract, the company said on Monday.
Read Full Article

UPDATE 2-U.S. blocks health insurer Aetna's $34 bln Humana acquisition

Jan 23 (Reuters) - A U.S. judge blocked on Monday health insurer Aetna Inc's proposed $34 billion acquisition of smaller peer Humana Inc, raising the stakes for rival Anthem Inc as it battles to clear
Read Full Article

BRIEF-FREDDIE MAC PRICES $1 BILLION MULTIFAMILY K-DEAL, K-061

* $1 BILLION IN K CERTIFICATES ARE EXPECTED TO SETTLE ON OR ABOUT JANUARY 30, 2017 Source text for Eikon: Further company coverage:
Read Full Article

BRIEF-State Farm Mutual Automobile Insurance Co reports 5.94 pct passive stake in Archer Daniels Midland

* State Farm Mutual Automobile Insurance Co reports 5.94 percent passive stake in Archer Daniels Midland Co as of december 31 - sec filing Source text : http://bit.ly/2jUvj1a Further company coverage
Read Full Article

UPDATE 3-Canada is not the main target in U.S. trade focus -Trump adviser

CALGARY, Alberta, Jan 23 (Reuters) - Canada is not the main target of U.S. President Donald Trump's push to renegotiate the NAFTA trade accord and is unlikely to be hit hard by any changes to the deal
Read Full Article

UPDATE 1-Citi subsidiaries to pay $28.8 mln over giving U.S. homeowners 'runaround' -CFPB

WASHINGTON, Jan 23 (Reuters) - The U.S. Consumer Financial Protection Bureau said on Monday it had fined subsidiaries of Citigroup Inc $28.8 million for giving "the runaround to borrowers" on mortgage
Read Full Article

BRIEF-Sera Prognostics files to say it raised about $23 million in equity financing from total offering of $45 million

* Sera Prognostics Inc files to say it raised about $23 million in equity financing from total offering of $45 million - SEC filing Source text: (http://bit.ly/2jUygig)
Read Full Article